I decided to choose website design for my Final Year Project (FYP) because I wanted to challenge myself, not only to improve my website design and coding skills, but also to experience front-end programming, and development process in service of real-life client. Polyglass & Aluminium Sdn. Bhd. agreed to become my client for my FYP and that is when the journey of building an effective commercial website begins.
The objective is to introduce and promote Polyglass & Aluminium Sdn. Bhd. through the
internet to increase their visibility, gain recognition, and reach a wider target audience. Since the target audience are manufacturers, designers, and contractors, I designed a website which is simple and modern. Horizontal scrolling saves a lot of vertical screen space without displaying all the content on a very long webpage. It is an attractive way to impress the visitors. Green is symbolic colour of the company, therefore I designed a colour scheme consisting of light-dark contrast and monochrome composition of green colour.
One of the website trends is luxury concept that incorporates the swirls of marble, which is the reason I chose marble effect as background of website design, giving it a sense of dynamic and mystic to the website. I used Futura as the main typeface for the entire website design as it is a modern typeface, which is in simple geometric forms - near-perfect circles, triangles, and squares, and it really suits the modern concept for the website design. I also designed dark background with contrasting light contents, which reduce eye strain and lower the luminance emitted by device screens.
To convey the information of company through website effectively, I referred to two principles, which are the principles of art and the principles of website design. I also conducted website analyzations to have more understandings on enhancing the readability, functionality, usability, and interactivity of the website design, also to showcase the brand identity of the company which is trustworthy and professional.
Comentarios